Lindsey Rajt, a PETA spokesperson, said the tragic story of a 6-month-old child who was allegedly cooked by her mother in a microwave gave them the “inspiration” to "talk about how everytime we microwave a piece of meat we are microwaving a once living animal."
But the general public disagree, and quite strongly.
“This was a new low for PETA. Naked protesting is one thing. Comparing pork chops to a murdered baby is quite another, “ wrote Jim Hoft of Gateway Pundit.
More angry reactions circled the net, after Andrea Borba - a Sacramento reporter who covered the story bashed PETA in the first 30 seconds of her report by saying:
“Just when you thought PeTA, the attention-whoring animal rights organization couldn’t get any lower … “
“You’ve to wonder if PETA isn’t really just a shock ad art house masquerading as a political advocacy group,” says Bryan Peston of Pajamas Media.
Rajt defended PETA's move of putting up the billboard by saying "If we think microwaving a human being is wrong, we should also consider whether or not cooking an animal is the right thing to do."
Borba, during her phone interview with Rajt, retorted with “So you don’t have a human response?”
Some vegans and vegetarians say this is clearly a wrong approach in convincing people to go vegan, besides the fact that it is shameful and disturbing to capitalize on a person's grief. There are many positive points for promoting veganism or vegetarianism. Surely, this is not one of those.
The general public immediately decried the idea as "despicable," "reprehensible," and "ridiculous," though some noted that the PETA was getting exactly what it wanted – publicity.